SEE THE SPECTRUM
Propose a topic, identify its relevant audience and stakeholders, then find, create, and implement compelling visual elements in a variety of media that work together as a cohesive system.
The China’s LGBT community has come a long way in a short amount of time, but there’s still plenty of opposition to face down, from common bullying to legal discrimination. The See the Spectrum is a brand dedicated to promoting LGBT community rights. I have designed two solutions. First is to use posters to raise awareness of human rights status of the community in China and reduce public prejudice to the group. Second is to develop themed products, such as brooch, shopping bag, and joint public transportation card, to showcase support to LGBT community in China. See the Spectrum invites you all to join us in our fight for equality.