SEE THE SPECTRUM

COURSE

Visual Thinking

YEAR

Spring 2019

CATEGORIES

Visual Identity

OBJECTIVE

Propose a topic, identify its relevant audience and stakeholders, then find, create, and implement compelling visual elements in a variety of media that work together as a cohesive system.

APPROACH

The China’s LGBT community has come a long way

in a short amount of time, but there’s still plenty of opposition to face down, from common bullying to

legal discrimination. The See the Spectrum is a brand dedicated to promoting LGBT community rights. I have designed two solutions. First is to use posters to raise awareness of human rights status of the community in China and reduce public prejudice to the group. Second is to develop themed products, such as brooch, shopping bag, and joint public transportation card, to showcase support to LGBT community in China. See the Spectrum invites you all to join us in our fight for equality.

© 2019 by Yaquan Wei